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Advertising Management Systems

Ad management systems and products aid Web site owners in planning and managing their ad campaigns.


10 Resources Found. Page 1 of 1
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RESOURCE TITLE AND DESCRIPTION
19 Considerations for Selecting the Right Proofing and Approval Solution for Your Business   by PROOF-it-ONLINE
Securing proof approvals is a constant challenge for creative services professionals. Few companies recognize the costs related to this necessary process. Considering labor, mail, courier, and other costs associated with traditional methods – estimates fall near thousands to tens of thousands of dollars annually.


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Assessing the Value of DAM Systems for Advertising Agencies   by Xinet
This paper provides a basis for justifying the adoption of a Digital Asset Management (DAM) system.

May  2, 2006
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Effective Online Marketing in the Web 2.0 World   by Acceleration
The term "Web 2.0" is in danger of dying an overhyped death before people have even had a chance to decide exactly what it is. But before marketers accept any emerging conventional wisdom that Web 2.0 is all hype and no substance, perhaps we should take a proper look at what Web 2.0 ideology has to offer us.
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Four Critical Steps on the Road to Successful Retail Promotions   by Universal Ad
The paper reviews the critical steps retailers need to implement in order to achieve a cohesive promotional workflow, without sacrificing the creativity and flexibility necessary to build their unique brand. These new processes will improve their promotional advertising strategy and execution, leading to improved sales levels, a clear edge over the competition and, at the same time, reduced operational costs.
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Landing Pages 101: What is a Landing Page and Why Does it Matter?   by MarketingSherpa
This paper provides statistics from MarketingSherpa’s Case Studies and research studies; rules of thumb from usability and Web analytics experts; and results of an eyetracking study conducted with Eyetools Inc.

November  7, 2005


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Online Video Distribution - A Framework for Success   by Aeterno Consulting
A four step process for successfully executing an online video distribution project.

September  5, 2006
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Strengthening Retail Performance at the Point of Decision   by coldlightsolutions
A look at powerful marketing and technology solutions that are changing the face of retail with guided selling and Point-of-Decision marketing.
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The SOA Competitive Landscape Redefined   by Fiorano Software
A Manager's Guide to SOA Platforms.
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What Small Organizations Know About Online Forms That You Don’t   by FormRouter
Learn how even small organizations are obtaining big
benefits using online forms.


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What You Need to Know to Successfully Launch a Call Tracking Program   by eStara
In this white paper, you will learn best practices based on real-world call tracking implementations.

December  22, 2005


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